Industry News

EMAP Continues to Drive Gender Diversity in Published Content Through the 50:50 Project

By Jess Browne-Swinburne

27 Apr 2021

Across EMAP, eight titles took part in the 50:50 Challenge in March. 57% featured 50% women representation in their content - up from 25% reaching 50:50 when they first joined the project.

Trade titles signed up to the project include – headlinemoney.co.uk, Money Marketing, Mortgage Strategy, Drapers, Retail Jeweller, New Civil Engineer, Ground Engineering and Petroleum Technology Quarterly.

Titles which have seen the biggest improvement in female representation in published content has been engineering. When Ground Engineering began the project, their content was 100% male led, this has increased in March 2021 to 39% female. New Civil Engineer has also increased female representation from 18% to 25%.

Commenting on the results, Martin Quinn EMAP 5050 Lead said, “It is truly magnificent to see the commitment of the editors to make a change and find and highlight more female and diverse voices to reflect their industries and readership”

Nina Goswami, BBC Creative Diversity Lead for 50:50 The Equality Project, says: “To see the impact 50:50 is having across EMAP titles is nothing short of astonishing. Some of your titles are covering industries where women’s voices are not often heard, and at EMAP you are changing that. I believe the work you are doing will help create change in those industries by giving voice to opinions that may not otherwise be heard. I hope everyone at EMAP are truly proud of what they’re achieving.”

Tim Davie, BBC Director-General, said: “The 50:50 Project continues to enrich BBC’s content with new voices, helping us to reflect the audiences we serve. With our external partners, we are now also seeing a real impact beyond the BBC on a global scale. I encourage any organisations interested in taking up the challenge to get involved.”

Drapers acting editor Jill Geoghegan said: “As the voice of the fashion retail industry, we take our responsibilities in representation and commitment to the 50:50 project seriously.

“Our International Women’s Day content and Challenge Month is highlighting the contribution of female professionals to business. Participation in 50:50 gives us a benchmark from which the industry can work to make women leaders more visible, which in turn will have the effect of attracting and including talent from a more diverse range of demographics.”

Robert Marr, EMAP CEO commented : “We are proud of the success of emap brands taking part in the 50:50 Equality Project and of the work being done, working together with the industries we serve, to support positive change and give women a stronger voice.”

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