Industry News

Future Launches PetsRadar

By Jess Browne-Swinburne

9 Sep 2020

Future last week announced the launch of PetsRadar, a new digital pets brand with a stated mission to help the world's pets lead happier, healthier and longer lives.

PetsRadar.com offers a combination of trusted advice, detailed product information, pricing comparisons to ensure quality and value, and the best deals on top pet products, enabling animal lovers everywhere to make pet-related decisions with total confidence, say the publishers.

Launched from Future’s new Tech Lifestyle group, the brand taps into the booming pet market – the American Pet Products Association estimates that, within the year, $75.38 billion will be spent on pets in the United States alone – and an acceleration of 63% growth in online pet retailing since COVID-19.

PetsRadar.com will also place a particular emphasis on smart tech for pets, reflecting the emergent trend in pet technology. As a result, the site will carry buying guides and reviews covering pet trackers, monitors, entry-systems, automated feeders and high-tech toys.

PetsRadar.com is perfectly placed, says Future, to capitalise on a COVID-19-driven increase in pet ownership, which surged during lockdown as people turned to animal friends for comfort and companionship. The Dogs Trust reported a 25% increase in adoptions at the start of the pandemic.

According to the publishers, COVID-19 has also helped to accelerate the ongoing growth in online pet retailing, with some retailers reporting sales growth of over 20% as owners flock online to load up on pet food and other accessories. PetsRadar.com will employ Future’s proprietary ecommerce platform Hawk and its price comparison features to help pet owners find the best deals.

Paul Newman, Managing Director of PetsRadar.com commented: “We live in extraordinary times and the companionship and comfort our animal friends provide has never been more important. PetsRadar.com is about equipping owners with the information they need to ensure their cat, dog, rabbit or reptile lives the best life they possibly can. Our in-depth advice and buying guides will help to connect our commercial partners with high-spending consumers who care deeply about their pets and the products they buy for them.”

Dave Harfield, Editor-in-Chief of PetsRadar.com said: “As the proud pet-parent of a beautiful German Shepherd Dog named Vinnie, I know first-hand just how much of a huge place pets take in the hearts of their owners and families. The love and dedication that owners and pets share for each other will be at the core of what we do at PetsRadar.com, inspiring us to provide a reliable and compassionate voice that’s dedicated to improving the lives of pets and their people alike.”

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