Industry News

Signature Starts Using Plastic-Free Packaging

By Jess Browne-Swinburne

6 Apr 2021

Signature Publishing is making significant advances in the sustainability of products by trialling their first plastic-free packaging for their collectable toy figurines.

The latest issue of ‘Transformers Rescue Bots Academy’ magazine packages its robot figurine in a plastic-free and recyclable window box.

“As a dynamic independent specialist Children’s publishing company, we are perfectly placed to react quickly to develop and implement highly creative solutions and deliver to market,” says Holly Tarrant, Senior Publishing Manager. “With the majority of our products sold in-store, captivating packaging that shows off the product is key, and therefore it’s been very rewarding to meet the challenge we’ve set ourselves to rethink the traditional blister packs. This plastic-free window box has been developed to hold the product safely and securely whilst still clearly displaying the quality figurine inside.”

Sustainable packaging is an area that Signature Publishing is very focused on, says the company. In addition to trialling new packaging, Signature has confirmed that all packaging they produce is now recyclable (including all blister packs and polybags) and PCW recycled content is being introduced where possible, too. As members of the OPRL (On Pack Recycling Label), Signature’s products also include simple, clear and consistent recycling information to help the consumer and aid recycling rates.

‘Tranformers Rescue Bots Academy’ magazine is a monthly magazine priced at £4.49. This issue will be available nationwide on 16th April 2021.

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