Industry News

Tom Bureau Appointed CEO of BurdaInternational

By Jess Browne-Swinburne

28 Apr 2021

Tom Bureau has been appointed CEO of BurdaInternational, the international arm of media and tech company Hubert Burda Media.

In his new role, Bureau will look to accelerate the growth of BurdaInternational, who currently operate in 17 countries across markets in Europe and Asia, with a focus on content-driven businesses, new technologies and e-commerce.

Tom takes up the role from Martin Weiss, who will focus on his position as a member of the executive board at Hubert Burda Media. In addition to his new role at BurdaInternational, Bureau will continue in his current position as Executive Chairman of Immediate Media Co which was acquired by Hubert Burda Media in 2017.

Tom Bureau says: “I am thrilled to be taking up the position as CEO of BurdaInternational. Having worked closely with Martin Weiss at Immediate, I understand the huge growth potential of our international business and am looking forward to the opportunity of working with the teams across our global network. I am immensely proud of the growth and success we’ve achieved at Immediate since forming in 2011 and am delighted that I will be able to continue to work with the talented teams there in my new role.”

Martin Weiss adds: “With Immediate, Tom has built an exciting and successful business, with market leading media brands across print, digital, and events. I am delighted he will take the helm as CEO of BurdaInternational. Tom brings a wealth of experience in running cross-media, digital content, and technology platform companies which will help accelerate the growth of BurdaInternational across markets.”

Bureau has more than 25 years’ experience of running digital content and cross-platform media companies. He was co-founder and CEO of Silicon Media Group in 1998, which was sold to CNET Networks, after which he ran CNET’s UK and European business.

Bureau was the founding CEO of Immediate Media Group alongside Exponent Private Equity following the merger of Magicalia, Origin Publishing and BBC Magazines in 2011. He oversaw Immediate's successful sale from Exponent to Hubert Burda Media in 2017.

Under his leadership Immediate has doubled in size and revenues, and developed a strong, robust multi-platform business, says Burda.

Tom has been Chairman of the UK’s publishing trade body, the Professional Publishers Association (PPA), since 2020, and is Chairman of the Board of Frontline Group.

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